Step 1: Click on Website Setup in the left hand menu. Then when the dropdown opens, click on the A/B Testing sub-menu item (as shown above).
What is A/B Testing
A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a webpage or app against each other to determine which one performs better. AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal.
To learn more, click on the Help button at the top of the page.
